Adopt the Perfect Pet
lasting companionship through smarter personalized pet matchmaking
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The Problem
Problem Statement: Adopting a pet can feel overwhelming. Without support, people adopt animals mismatched to their lifestyle—leading to frustration, returns, and heartbreak.
8–10%
of adopted pets are returned
47%
of re-homed dogs had “pet problems”
2.2 million
pets go unadopted in the U.S. each year
920,000
shelter animals are euthanized annually
The Solution
Perfect Pet guides users to the right pet through an AI quiz, tailored matches, and built-in education.
Research
Interviewed adopters to find out why matches failed
Reviewed competitors: Petfinder and Bumble for UI inspirations
Insight: Adopters don’t know how to judge pet fit
Design
Created flow from login → quiz → match → inquiry
Iterated on quiz logic to avoid survey fatigue
Built pet profile and “It’s a Match!” screen
